Ahrefs Academy – Blogging for Business Download

LESSONS
01 – The compound effect of content marketing

The primary goal of blogging for business
2:20

Three main customer acquisition channels
4:16

The main reason why most blogs fail
6:47

02 – Two major strategies of growing a blog

The anatomy of the “Spike of hope”
4:41

Two major strategies of growing a blog
5:09

Busting the “publish more often” myth
3:37

How to convert visitors into subscribers
2:36
03 – How to analyse the traffic potential and ranking difficulty of a keyword

How to test your article ideas for “search demand”
4:06

How to determine the full traffic potential of a keyword
5:49

How to find the best keyword to target
3:51

How to determine your chances to rank in Google
6:36

How to use Keyword Difficulty metric in Ahrefs
5:23
04 – How to find great content ideas with high business value

How to discover great content ideas by studying your niche
5:12

How to generate keyword ideas using keyword research tools
4:46

How to find keywords that your competitors are ranking for
2:58

How to find low-hanging content ideas from all over the web
4:18

How to prioritise your list of content ideas
5:00
05 – How to optimize your article for a target keyword and generate maximum search traffic with it

What is “searcher intent” and how to match it
5:59

How to optimise your article for a given keyword
4:46

How to squeeze maximum search traffic out of your article
2:58

How to perform an SEO audit of your published content
4:18
06 – How to create great content that promotes itself

Why your content has to be great
4:50

How to create content that people will care to read and share with others
7:15

How to create unique content that will stand out
3:45
07 – How to create link-worthy content (and stop worrying about link building)

Do you always need backlinks to rank?
7:13

How to create content that attracts backlinks
5:26

The rarely mentioned “secret” to acquiring backlinks
3:56
08 – How to promote your content & make it rank high in Google

Four common mistakes of content promotion
12:25

The best content promotion strategies reviewed
6:31

How to compete with the “big guys” in Google search results
3:04
09 – How to build backlinks to your blog content

The best link building strategies for blogs
6:15

How to get backlink ideas from your competitors
8:05

How to build links via guest blogging
8:23

Simple guest blogging “hacks” for better results in less time
4:28
10 – How to build links & promote content via blogger outreach

How to use “Outreach” for content promotion
7:13

How to find thousands of high-quality outreach prospects
9:59

How to write ridiculously effective outreach emails
6:55
Guest interviews

Noah Kagan — On growing an audience
24:43

Bryan Harris — On list building
35:00

Ramsay Taplin — On starting a blog
35:12